BROOMFIELD, Colo.—Eldorado Trading Company has partnered with underwear manufacturer 2(X)IST to bring their male line to Eldorado customers.
“We are very excited to be partnering with Eldorado Trading Company. Our rich history in the underwear business coupled with Eldorado’s incredible reputation in the industry makes me believe this will be a great partnership for years to come,” said Ralph Beyda, senior vice president of 2(X)IST.
2(X)IST is a leader in the undergarment industry known for superior fit, fashion and performance functionality. All pieces are created with one thought in mind, “What is this product’s reason to exist?” In 1991, 2(X)IST brought to market the original contour pouch, designed for the confident man on the move. The original contour pouch revolutionized men’s underwear, turning a basic item into an essential. Now 25 years later, the brand has expanded into swim, accessories and active wear, while the 2(X)IST brand has become synonymous with superior fit, fashion and performance.
“A great feature about 2(X)IST is that some styles in the line come in an affordable three-pack, which offers excellent value to retailers and customers,” said Crystal Garcia, Eldorado buyer. “I think customers will especially love the Lift and Maximize briefs and trunks. These styles incorporate cutting edge design to enhance and flatter the male contour.”
Eldorado is stocking the men’s three-pack Jock Strap, the Lift Brief, Lift Trunk, Maximize Contour Pouch Brief, Maximize No-Show Trunk, Profile Jock Strap and Y Back Thong. All these styles are available in multiple colors and sizes to fit varying tastes and preferences.
Originally published on: https://avn.com/business/articles/novelty/2xist-underwear-line-now-available-at-eldorado-777403.htmlTags: Betty Knowles Eldorado Tradin...